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Updates from the Technology Driven Market Research Conference
Earlier this week, the Technology Driven Market Research event was held in Chicago. Topics included new mobile research tools, neuroscience platforms, social media analytics and other market research...
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Look in the Mirror but Not at Your Reflection
I have been to many of the traditional market research conferences over the years. I’m talking about the events put on by IIR, MRA, CASRO and the like. As anyone who has attended more than a few of...
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The Market Research Event 2012 – Why Marketing Conferences Matter
While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing could be. What a great conference it was,...
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